Green Marketing and Entrepreneurship
| Hlavní autor: | |
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| Korporativní autor: | |
| Shrnutí: | XV, 169 p. 57 illus., 54 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing : Imprint: Springer,
2024.
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| Vydání: | 1st ed. 2024. |
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-031-50333-7 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Green Transition to Sustainable and Circular Economy
- Business Ethics, the Stakeholder Perspective and Circular Business Models
- Green Price and Product Strategy
- Green Promotion and Marketing Communication
- Green Supply Chain Management (Place)
- Stakeholder Analysis and Certification Strategy
- Green SWOT Analysis
- Green Segmentation, Targeting, and Strategic Positioning
- Authenticity, Blockchain Technology and Green Marketing. .