Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /
| Glavni autori: | , |
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| Autor kompanije: | |
| Sažetak: | VIII, 239 p. 113 illus., 4 illus. in color. text |
| Jezik: | engleski |
| Izdano: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2024.
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| Izdanje: | 1st ed. 2024. |
| Serija: | Future of Business and Finance,
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| Teme: | |
| Online pristup: | https://doi.org/10.1007/978-3-031-50232-3 |
| Format: | Elektronički Knjiga |
Sadržaj:
- 1. Introduction
- 2. Strategic organisational communication in a new era
- 3. Credibility and trust as a field of work
- 4. Corporate citizenship in a changing world
- 5. Communication must create contact
- 6. The data-driven communicator
- 7. Internal stakeholders in focus
- 8. Facilitating change
- 9. When the crisis is triggered
- 10. Skills of the future.