Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /
| Auteurs principaux: | , |
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| Collectivité auteur: | |
| Résumé: | VIII, 239 p. 113 illus., 4 illus. in color. text |
| Langue: | anglais |
| Publié: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2024.
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| Édition: | 1st ed. 2024. |
| Collection: | Future of Business and Finance,
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| Sujets: | |
| Accès en ligne: | https://doi.org/10.1007/978-3-031-50232-3 |
| Format: | Électronique Livre |
Table des matières:
- 1. Introduction
- 2. Strategic organisational communication in a new era
- 3. Credibility and trust as a field of work
- 4. Corporate citizenship in a changing world
- 5. Communication must create contact
- 6. The data-driven communicator
- 7. Internal stakeholders in focus
- 8. Facilitating change
- 9. When the crisis is triggered
- 10. Skills of the future.