Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /

Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Lund, Anne Katrine (Author), Refshauge, Mette (Author)
সংস্থা লেখক: SpringerLink (Online service)
সংক্ষিপ্ত:VIII, 239 p. 113 illus., 4 illus. in color.
text
ভাষা:ইংরেজি
প্রকাশিত: Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
সংস্করন:1st ed. 2024.
মালা:Future of Business and Finance,
বিষয়গুলি:
Communication in organizations.
Communication.
Corporate Communication.
Organizational and Strategic Communication.
Media and Communication.
অনলাইন ব্যবহার করুন:https://doi.org/10.1007/978-3-031-50232-3
বিন্যাস: বৈদ্যুতিক গ্রন্থ
সূচিপত্রের সারণি:
  • 1. Introduction
  • 2. Strategic organisational communication in a new era
  • 3. Credibility and trust as a field of work
  • 4. Corporate citizenship in a changing world
  • 5. Communication must create contact
  • 6. The data-driven communicator
  • 7. Internal stakeholders in focus
  • 8. Facilitating change
  • 9. When the crisis is triggered
  • 10. Skills of the future.

অনুরূপ উপাদানগুলি