An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively /

An Instructor's Manual to H2H Marketing Case Studies Teach Human-to-Human Marketing Effectively /

Podrobná bibliografie
Hlavní autoři: Kotler, Philip (Autor), Pfoertsch, Waldemar (Autor), Sponholz, Uwe (Autor), Sulaj, Kejsi (Autor)
Korporativní autor: SpringerLink (Online service)
Shrnutí:XX, 181 p. 36 illus., 35 illus. in color.
text
Jazyk:angličtina
Vydáno: Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Vydání:1st ed. 2024.
Edice:Springer Business Cases,
Témata:
Marketing.
Executives > Training of.
Social sciences.
Humanistic psychology.
Management Education.
Society.
Humanistic Psychology.
On-line přístup:https://doi.org/10.1007/978-3-031-49005-7
Médium: Elektronický zdroj Kniha
Obsah:
  • 1
  • The New Paradigm: H2H Marketing
  • 1.1 Case Study: Whole Foods Market
  • 1.2 Case Study: Design-Thinking at the Good Kitchen
  • 2
  • H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau
  • 3. H2H Management: Putting Trust and Brand in Focus
  • 3.1 Case Study: The Liva Brand Success Story
  • 4. Rethinking Operative Marketing: The H2H Process
  • 4.1 Case Study: The Operative Marketing Process at Siemens
  • 4.2 Case Study: Medtronic and the Transformation of the CX
  • 5. Finding Meaning in a Troubled World
  • 5.1 Case Study: Patagonia - A Human-Centered Approach to Marketing. .

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