Strategic Sales Management Insights and Guidance from Top Interim Managers /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Buchenau, Peter (Editor)
Summary:	XXIII, 155 p. 54 illus., 36 illus. in color. text
Language:	English
Published:	Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Edition:	1st ed. 2023.
Series:	Future of Business and Finance,
Subjects:	Sales management. Strategic planning. Leadership. Industrial organization. Sales and Distribution. Business Strategy and Leadership. Organization.
Online Access:	https://doi.org/10.1007/978-3-031-40605-8
Format:	Electronic Book

Table of Contents:

Chapter 1 Weak brands end up in outlet stores
Chapter 2 It’s never too early: Selling the value of digital services
Chapter 3 International sales – an opportunity for SMEs
Chapter 4 Market segmentation: Create a clear focus for your sales activities
Chapter 5 The G.E.I.S.T. concept
Chapter 6 Agile Customer Co-Creation: The customer as an innovator
Chapter 7 From virtual reality to business reality
Chapter 8 Service and customer retention
Chapter 9 Targeted development of an innovative business model in practice
Chapter 10 Sales as the key to change within companies
Chapter 11 Cultivating international sales partnerships
Chapter 12 Business development in turnaround: Win new customers with fresh insights
Chapter 13 Customer centricity leads to customer-focused product development
Chapter 14 Aftermarket business is superseding traditional sales.

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