Consumers, Society and Marketing A Sustainability Perspective /

Consumers, Society and Marketing A Sustainability Perspective /

ग्रंथसूची विवरण
मुख्य लेखकों: Mutum, Dilip S. (लेखक), Ghazali, Ezlika M. (लेखक)
निगमित लेखक: SpringerLink (Online service)
सारांश:XVII, 174 p. 2 illus.
text
भाषा:अंग्रेज़ी
प्रकाशित: Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
संस्करण:1st ed. 2023.
श्रृंखला:CSR, Sustainability, Ethics & Governance,
विषय:
Marketing.
Sustainability.
Business ethics.
Industrial management > Environmental aspects.
Business Ethics.
Corporate Environmental Management.
ऑनलाइन पहुंच:https://doi.org/10.1007/978-3-031-39359-4
स्वरूप: इलेक्ट्रोनिक पुस्तक
विषय - सूची:
  • 1. Consumption and Consumer Society
  • 2. Evolution of Marketing
  • 3. Benefits and Detriments of Marketing
  • 4. Ethical Marketing
  • 5. Sustainable Marketing
  • 6. Social Marketing
  • 7. Evolving Consumer Representations and Roles.

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