Consumers, Society and Marketing A Sustainability Perspective /
| Autors principals: | , |
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| Autor corporatiu: | |
| Sumari: | XVII, 174 p. 2 illus. text |
| Idioma: | anglès |
| Publicat: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2023.
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| Edició: | 1st ed. 2023. |
| Col·lecció: | CSR, Sustainability, Ethics & Governance,
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| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-031-39359-4 |
| Format: | Electrònic eBook |
Taula de continguts:
- 1. Consumption and Consumer Society
- 2. Evolution of Marketing
- 3. Benefits and Detriments of Marketing
- 4. Ethical Marketing
- 5. Sustainable Marketing
- 6. Social Marketing
- 7. Evolving Consumer Representations and Roles.