Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era /

Digital Transformation of SME Marketing Strategies Innovating for the 4.0 Era /

Bibliographic Details
Main Authors: Rialti, Riccardo (Author), Zollo, Lamberto (Author)
Corporate Author: SpringerLink (Online service)
Summary:XIII, 198 p. 5 illus.
text
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Edition:1st ed. 2023.
Subjects:
Technological innovations.
Telemarketing.
Internet marketing.
Artificial intelligence.
Small business.
Innovation and Technology Management.
Digital Marketing.
Artificial Intelligence.
Small Business.
Online Access:https://doi.org/10.1007/978-3-031-33646-1
Format: Electronic Book

Internet

https://doi.org/10.1007/978-3-031-33646-1

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