Responsible Consumption and Sustainability Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics /

Responsible Consumption and Sustainability Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics /

书目详细资料
企业作者: SpringerLink (Online service)
其他作者: Bianchi, Enrique Carlos (Editor), Vazquez Burguete, Jose Luis (Editor), Galan-Ladero, M. Mercedes (Editor), Lanero Carrizo, Ana (Editor)
总结:XI, 307 p. 57 illus., 53 illus. in color.
text
语言:英语
出版: Cham : Springer International Publishing : Imprint: Springer, 2023.
版:1st ed. 2023.
丛编:Springer Business Cases,
主题:
Industrial management > Environmental aspects.
Sustainability.
Marketing.
Economics > Psychological aspects.
Corporate Environmental Management.
Behavioral Economics.
在线阅读:https://doi.org/10.1007/978-3-031-30742-3
格式: 电子 电子书
书本目录:
  • 0. INTRODUCTION CHAPTER
  • PART I: SUSTAINABLE TOURISM & FASHION
  • CASE 1. Corporate Social Marketing, Drunken Tourism, and Sustainability: The Case of Meliá Hotels International in Magaluf, Spain
  • CASE 2. Green is in Fashion: Eco-Design and Circular Economy Strategies in the Fashion Industry
  • CASE 3. Sustainable Business Models in Fashion Industry: An Argentine Social Enterprise Fostering an Inclusive and Regenerative Value Chain
  • PART II: ENVIRONMENT
  • CASE 4. Want to Be Rewarded for Recycling? With Reciclos You Can!
  • CASE 5. Lesspack: A Project Helping Planet Sustainability
  • CASE 6. Corporate Social Responsibility of "Ant Forest": Ant Group's "Internet + Tree Planting" Public Welfare Project
  • PART III: SUSTAINABLE BUSINESS
  • CASE 7. Greenbox: Ethics, Sustainable Management, and Social Commitment
  • CASE 8. Corporate Social Responsibility and Sustainable Production in the Wine Industry: "Familia Torres”
  • CASE 9. Providing Sustainable Solutions in Chile: Neptuno Pumps – Innovation that Flows
  • PART IV: SUSTAINABLE MULTINATIONAL ENTERPRISES
  • CASE 10. YPF Sustainability: Renovation of Service Stations and YPF Full Stores
  • CASE 11. When Responsible Production and Consumption Matter: The Case of Danone
  • CASE 12. Socially Responsible Actions For A Sustainable Life Model. The Case of the BBVA Financial Group in Mexico
  • CASE 13. Sustainable Cosmetics and Perceived Brand Image on Social Networks: Comparison Between Millennial and Centennial Women
  • PART V: SUSTAINABILITY IN / FROM OTHER ORGANIZATIONS
  • CASE 14. Responsible Consumption and Global University Sustainability Through the UI Greenmetric World University Rankings
  • CASE 15. Understanding the Evolution of Organizations Towards a Sustainable Business Model Within the Framework of the SDGs. The Case of Laboratorio de Hemoderivados- UNC
  • CASE 16. Fair Trade: A Path Towards Responsible Consumption and Sustainability. The Case of Medicus Mundi.

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