Social Marketing and Sustainable Development Goals (SDGs) Case Studies for a Global Perspective /
| مؤلف مشترك: | |
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| مؤلفون آخرون: | , |
| الملخص: | XIII, 376 p. 142 illus., 136 illus. in color. text |
| اللغة: | الإنجليزية |
| منشور في: |
Cham :
Springer International Publishing : Imprint: Springer,
2023.
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| الطبعة: | 1st ed. 2023. |
| سلاسل: | Springer Business Cases,
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1007/978-3-031-27377-3 |
| التنسيق: | الكتروني كتاب |
جدول المحتويات:
- Introduction
- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs)
- Part I: Cases on Social Inequality
- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan
- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for Gender Equity in Mexico
- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance
- Case 4: “We Know What We Are Doing” – Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions
- Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels
- Case 6: “YOU CAN´T ASK THAT:” Asking and Understanding to Achieve more Inclusive Societies
- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal
- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization
- Part Ii: Cases on Regional Inequalities
- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan
- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal
- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal
- Case 12: The “Smart Destinations” Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example
- Case 13: Colors and a Pincho of Salt: The ‘Sustainable Mexico Reborn’ Strategy for Enhancing Quality Education
- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption
- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project
- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption
- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet
- Case 17: The Green ButtonSocial Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles
- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come
- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter
- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation
- Case 21: The Spanish Cancer Association: Supporting SDGs
- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.