Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future /

Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future /

Detalles Bibliográficos
Autor Principal:	Derval, Diana (Author)
Autor Corporativo:	SpringerLink (Online service)
Summary:	XXIV, 118 p. 36 illus. in color. text
Idioma:	inglés
Publicado:	Cham : Springer International Publishing : Imprint: Springer, 2023.
Edición:	1st ed. 2023.
Series:	Business Guides on the Go,
Subjects:	Marketing. Industrial design. Consumer behavior. Industrial Design. Consumer Behavior.
Acceso en liña:	https://doi.org/10.1007/978-3-031-25823-7
Formato:	Electrónico Libro

Títulos similares

Marketing Luxury Services Concepts, Strategy, and Practice /
por: Hemzo, Miguel Angelo
Publicado: (2023)

Fashion Heritage Narrative and Knowledge Creation /
Publicado: (2022)

Marketing to the Aging Population Strategies and Tools for Companies in Various Industries /
por: Moschis, George P.
Publicado: (2022)

Designing Luxury Brands The Science of Pleasing Customers’ Senses /
por: Derval, Diana
Publicado: (2018)

Leading Edge Technologies in Fashion Innovation Product Design and Development Process from Materials to the End Products to Consumers /
Publicado: (2022)

Designing Luxury Brands The Art and Science of Creating Game-Changers /
por: Derval, Diana
Publicado: (2024)

Customer Centricity in New Product Development Radical Customer Orientation as the Key to High-potential Innovations /
por: Rademacher, Ute
Publicado: (2023)

Multisensory in Stationary Retail Principles and Practice of Customer-Centered Store Design /
Publicado: (2023)

Omni-personal Luxury How to Transform your Luxury Business for the Digital Age /
por: Schmitt, Rebecca, et al.
Publicado: (2022)

The Value of Luxury An Emerging Perspective /
por: Stępień, Beata
Publicado: (2021)

Digitalization in the Luxury Fashion Industry Strategic Branding for Millennial Consumers /
por: Cabigiosu, Anna
Publicado: (2020)

The Right Sensory Mix Decoding Customers’ Behavior and Preferences /
por: Derval, Diana
Publicado: (2022)

Luxury Tourism Market Trends, Changing Paradigms, and Best Practices /
Publicado: (2020)

Product Innovation Management Intelligence, Discovery, Development /
por: Biazzo, Stefano, et al.
Publicado: (2021)

The New Luxury Experience Creating the Ultimate Customer Experience /
por: Batat, Wided
Publicado: (2019)

Agile Marketing Strategies New Approaches to Engaging Consumer Behavior /
por: Rajagopal
Publicado: (2022)

Neuro-Advertising Brain-friendly advertising for more success in your market /
por: Schwarz, Elke
Publicado: (2022)

Recent Advances in Modeling and Forecasting Kaiyu Tools for Predicting and Verifying the Effects of Urban Revitalization Policy /
Publicado: (2023)

Marketing Management Past, Present and Future /
por: Czinkota, Michael R., et al.
Publicado: (2021)

Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas /
por: Alaniz, Teresa, et al.
Publicado: (2024)

Consumption, Production, and Entrepreneurship in the Time of Coronavirus A Business Perspective of the Pandemic /
Publicado: (2022)

Client-Centered Business Consulting The Power of Psychological Understanding /
por: Addimando, Federico
Publicado: (2023)

Nostalgia Marketing Rekindling the Past to Influence Consumer Choices /
por: Pichierri, Marco
Publicado: (2023)

Consumer Voice The Democratization of Consumption Markets in the Digital Age /
por: Kucuk, S. Umit
Publicado: (2020)

Customer Engagement in Theory and Practice A Marketing Management Perspective /
por: Żyminkowska, Katarzyna
Publicado: (2019)

Understanding Luxury Fashion From Emotions to Brand Building /
Publicado: (2020)

Responsible Consumption and Production
Publicado: (2019)

Socially Responsible Consumption and Marketing in Practice Collection of Case Studies /
Publicado: (2022)

International Comparison of Pension Systems An Investigation from Consumers’ Viewpoint /
Publicado: (2022)

Commodity Marketing Strategies, Concepts, and Cases /
Publicado: (2022)

Order in Chaos - Cybernetics of Brand Management
por: Errichiello, Oliver, et al.
Publicado: (2022)

Sustainable Innovation Thinking as Behavioral Scientists, Acting as Designers /
por: Visciola, Michele
Publicado: (2022)

Interpretations of Luxury Exploring the Consumer Perspective /
por: Turunen, Linda Lisa Maria
Publicado: (2018)

Rivalry and Group Behavior Among Consumers and Brands Comparisons In and Out of the Sport Context /
por: Havard, Cody T.
Publicado: (2021)

Maladaptive Consumer Behavior Theory, Research, and Intervention /
Publicado: (2024)

Creating a Customer Experience-Centric Startup A Step-by-Step Framework /
por: Suwelack, Thomas, et al.
Publicado: (2022)

Design Thinking for Food Well-Being The Art of Designing Innovative Food Experiences /
Publicado: (2021)

The Palgrave Handbook of Interactive Marketing
Publicado: (2023)

Trends in Tourist Behavior New Products and Experiences from Europe /
Publicado: (2019)

Active Price Management Be a Price Maker, Not a Price Taker! /
por: Reinecke, Sven, et al.
Publicado: (2023)