Digital Pricing A Guide to Strategic Pricing for the Digital Economy /

Digital Pricing A Guide to Strategic Pricing for the Digital Economy /

Bibliographic Details
Main Author: Frohmann, Frank (Author)
Corporate Author: SpringerLink (Online service)
Summary:XV, 338 p. 49 illus., 1 illus. in color.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2023.
Edition:1st ed. 2023.
Series:Management for Professionals,
Subjects:
Marketing.
Business information services.
Management.
Sales management.
IT in Business.
Sales and Distribution.
Online Access:https://doi.org/10.1007/978-3-031-24591-6
Format: Electronic Book
Table of Contents:
  • Basics of Price Management
  • Characteristics of Digital Pricing
  • Business Models
  • Revenue Models
  • Pricing Process Part 1: Analysis
  • Pricing Process Part 2: Strategy
  • Pricing Process Part 3: Structure (3a: Price Differentiation)
  • Pricing Process Part 3: Structure (3b: Price Models)
  • Pricing Process Part 3: Structure (3c: Price Optimization)
  • Pricing Process Part 3: Structure (3d: Portfolio Pricing)
  • Pricing Process Part 4: Implementation
  • Pricing Process Part 5: Monitoring
  • Pricing Process and Pricing Psychology. .

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