The Valuation of Digital Intangibles Technology, Marketing, and the Metaverse /
| 主要作者: | |
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| 企业作者: | |
| 总结: | XXVI, 811 p. 173 illus., 161 illus. in color. text |
| 语言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2022.
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| 版: | 2nd ed. 2022. |
| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-3-031-09237-4 |
| 格式: | 电子 图书 |
书本目录:
- Chapter 1: Introduction
- Part 1: A General Valuation Approach
- Chapter 2: The Valuation of Intangible Assets: An Introduction
- Chapter 3: Digital Scalability and Growth Options
- Part II - Technology
- Chapter 4: The Valuation of Know-How
- Chapter 5: Patent Valuation
- Chapter 6: The Valuation of Technological Startups
- Chapter 7: The Valuation of Software and Database
- Chapter 8: The Valuation of Artificial Intelligence
- Part III: Marketing
- Chapter 9: The Valuation of Trademarks and Digital Branding
- Chapter 10: The Valuation of Newspaper Headings and Digital Media
- Part IV: Internet and the Metaverse
- Chapter 11: Domain Name Valuation
- Chapter 12: The Valuation of Mobile Apps
- Chapter 13: Big Data Valuation
- Chapter 14: Internet of Things
- Chapter 15: Internet Companies, Videoconference, and Social Networks
- Chapter 16: Blockchain Valuation: Internet of Value and Smart Transactions
- Chapter 16: Cryptocurrencies, NFTs, and Digital Art Valuation
- Chapter18: Metaverse
- Chapter 19: Cloud Storage Valuation
- Chapter 20: The Valuation of Digital Platforms
- Part V: Residual Goodwill, Bundled Intangibles And Bankability Issues
- Chapter 21: Goodwill Valuation
- Chapter 22: Portfolio of Intangibles and Royalty Companies
- Chapter 23: Digitalization and ESG-Drive Valuation
- Chapter 24. Corporate Governance Concerns and Bankability Issues of the Intangible Assets.