The Valuation of Digital Intangibles Technology, Marketing, and the Metaverse /

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Moro-Visconti, Roberto (مؤلف)
مؤلف مشترك:	SpringerLink (Online service)
الملخص:	XXVI, 811 p. 173 illus., 161 illus. in color. text
اللغة:	الإنجليزية
منشور في:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
الطبعة:	2nd ed. 2022.
الموضوعات:	Valuation. Financial engineering. Investment Appraisal. Financial Technology and Innovation.
الوصول للمادة أونلاين:	https://doi.org/10.1007/978-3-031-09237-4
التنسيق:	الكتروني كتاب

جدول المحتويات:

Chapter 1: Introduction
Part 1: A General Valuation Approach
Chapter 2: The Valuation of Intangible Assets: An Introduction
Chapter 3: Digital Scalability and Growth Options
Part II - Technology
Chapter 4: The Valuation of Know-How
Chapter 5: Patent Valuation
Chapter 6: The Valuation of Technological Startups
Chapter 7: The Valuation of Software and Database
Chapter 8: The Valuation of Artificial Intelligence
Part III: Marketing
Chapter 9: The Valuation of Trademarks and Digital Branding
Chapter 10: The Valuation of Newspaper Headings and Digital Media
Part IV: Internet and the Metaverse
Chapter 11: Domain Name Valuation
Chapter 12: The Valuation of Mobile Apps
Chapter 13: Big Data Valuation
Chapter 14: Internet of Things
Chapter 15: Internet Companies, Videoconference, and Social Networks
Chapter 16: Blockchain Valuation: Internet of Value and Smart Transactions
Chapter 16: Cryptocurrencies, NFTs, and Digital Art Valuation
Chapter18: Metaverse
Chapter 19: Cloud Storage Valuation
Chapter 20: The Valuation of Digital Platforms
Part V: Residual Goodwill, Bundled Intangibles And Bankability Issues
Chapter 21: Goodwill Valuation
Chapter 22: Portfolio of Intangibles and Royalty Companies
Chapter 23: Digitalization and ESG-Drive Valuation
Chapter 24. Corporate Governance Concerns and Bankability Issues of the Intangible Assets.

مواد مشابهة