Marketing in Culturally Distant Countries Managing the 4Ps in Cross-Cultural Contexts /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Summary: | XV, 184 p. 28 illus., 18 illus. in color. text |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2022.
|
| Edition: | 1st ed. 2022. |
| Series: | International Series in Advanced Management Studies,
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-031-04832-6 |
| Format: | Electronic Book |