Social Media Management Using Social Media as a Business Instrument /
| Автор: | |
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| Співавтор: | |
| Резюме: | XXIII, 275 p. 76 illus. text |
| Мова: | Англійська |
| Опубліковано: |
Cham :
Springer International Publishing : Imprint: Springer,
2022.
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| Редагування: | 2nd ed. 2022. |
| Серія: | Springer Texts in Business and Economics,
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| Предмети: | |
| Онлайн доступ: | https://doi.org/10.1007/978-3-030-99094-7 |
| Формат: | Електронний ресурс Книга |
Зміст:
- 1. Introduction
- 2. Definitions, Social Media Types, and Tools
- 3. Social Media Strategy and Return on Investment
- 4. Online Advertising and Viral Campaigns
- 5. Social Customer Relationship Management
- 6. Search Engine Optimization
- 7. Sentiment Analysis and Opinion Mining (Business Intelligence 1)
- 8. Social Network Data and Predictive Mining (Business Intelligence 2)
- 9. e-Recruitment
- 10. Crowdfunding
- 11. Legal and Ethical Issues in Social Media
- 12. Wrap-Up: integration exercises.