The Strategy Planning Process Strategic Analyses, Objectives, Options and Projects /

Bibliographic Details
Main Authors: Grünig, Rudolf (Author), Kühn, Richard (Author), Morschett, Dirk (Author)
Corporate Author: SpringerLink (Online service)
Summary:XVIII, 271 p. 135 illus.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2022.
Edition:3rd ed. 2022.
Subjects:
Online Access:https://doi.org/10.1007/978-3-030-93918-2
Format: Electronic Book
Table of Contents:
  • Introduction
  • Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials
  • Development of Strategic Planning and Its Integration into Strategic Management
  • Strategic Documents
  • Strategy Planning Process
  • Initializing Strategic Planning: Developing or Revising the Mission Statement
  • Defining the Current Strategic Businesses
  • Preparing the Strategy Planning Project
  • Strategic Analysis at the Corporate Level: Global Environment Analysis
  • Portfolio Analysis
  • Diagnosing the Strategic Challenges at the Corporate Level
  • Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company
  • Defining the Strategic Objectives for the Company
  • Formulating the Corporate Strategy
  • Developing Project Plans for the Implementation of the Corporate Strategy
  • Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors
  • Industry Environment Analysis
  • Industry Analysis
  • Market Analysis
  • Analyzing the Competitive Position and the Business Model
  • Diagnosing the Strategic Challenges of the Business
  • Developing a Business Strategy: Developing and Assessing Strategic Options for the Business
  • Defining the Strategic Objectives for the Business
  • Formulating the Business Strategy
  • Developing Project Plans for the Implementation of the Business Strategy
  • Finalizing Strategic Planning: Developing the Functional Strategies
  • Final Assessment of All Strategic Guidelines
  • Preparing the Strategic Implementation
  • Final Remarks.