International Business in the New Asia-Pacific, Strategies, Opportunities and Threats /
| Tác giả của công ty: | |
|---|---|
| Tác giả khác: | , |
| Tóm tắt: | XIV, 348 p. 86 illus., 81 illus. in color. text |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Cham :
Springer International Publishing : Imprint: Springer,
2022.
|
| Phiên bản: | 1st ed. 2022. |
| Loạt: | Advances in Theory and Practice of Emerging Markets,
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://doi.org/10.1007/978-3-030-87621-0 |
| Định dạng: | Điện tử Sách |
Mục lục:
- 1. The Changing Nature of International Business in the Asia-Pacific Region
- 2. Regionalization versus Globalization: Emerging Theoretical Frameworks in the Asia-Pacific Region
- 3. Implications of Free Trade Agreements for the Asia-Pacific Region
- 4. Emerging Frameworks of Political Risk and CSR Strategies in Asian Markets
- 5. Cultural Matters in Doing Business in Asia: The Case of China
- 6. Business Opportunities in a Hyper Aging Societies: The Case of Japan
- 7. On the March to Tech Supremacy: Asia’s Competition in Talent
- 8. Lead Markets and Clusters of ‘R&D’ Innovation in Asia-Pacific Region
- 9. Asia’s Emerging Super Brands in the Minds of Western Consumers
- 10. China’s “Shanzhai” Phenomenon and its Impact: An In-depth Examination from the Consumer Perspective
- 11. E-Commerce and M-Commerce (social media) in Asia-Pacific: New Global Challenges and Strategies
- 12. International Financial Environment in a Transformed Asia
- 13. Global Firm Strategies for the Asia-Pacific Region: Firm Specific and Country Specific Advantages.