Marketing Tourist Destinations in Emerging Economies Towards Competitive and Sustainable Emerging Tourist Destinations /

Chi tiết về thư mục
Tác giả của công ty:	SpringerLink (Online service)
Tác giả khác:	Mensah, Ishmael (Biên tập viên), Balasubramanian, Kandappan (Biên tập viên), Jamaluddin, Mohd Raziff (Biên tập viên), Alcoriza, Gina (Biên tập viên), Gaffar, Vanessa (Biên tập viên), Rasoolimanesh, S. Mostafa (Biên tập viên)
Tóm tắt:	XXV, 302 p. 8 illus. text
Ngôn ngữ:	Tiếng Anh
Được phát hành:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Phiên bản:	1st ed. 2022.
Loạt:	Palgrave Studies of Marketing in Emerging Economies,
Những chủ đề:	Marketing. International economic integration. Globalization. Emerging Markets and Globalization.
Truy cập trực tuyến:	https://doi.org/10.1007/978-3-030-83711-2
Định dạng:	Điện tử Sách

Mục lục:

Part I: Destination attributes and features
Chapter 1: Nature and scope of destination marketing in emerging economies
Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia
Chapter 3: Special events and destination marketing strategies in emerging economies in Asia
Chapter 4: Competitiveness of emerging economies as tourist destinations
Part II: Travel behaviour and ICT applications in destination marketing
Chapter 5: Travel to emerging tourist destinations: motivations and decision-making processes
Chapter 6: Service quality, tourist satisfaction and destination loyalty in emerging economies
Chapter 7: Destination distribution systems and travel disintermediation in emerging economies
Chapter 8: The progress of ICT applications in destination marketing in emerging economies
Part III: Destination marketing process and activities
Chapter 9: New approaches to market segmentation, targeting and positioning: the case of Maribojoc, Bohol, Philippines
Chapter 10: Homecoming events and diaspora tourism promotion in emerging economies: the case of the year of return 2019 campaign in Ghana
Chapter 11: Destination branding slogans and their impacts on tourist arrivals: the case of the Philippines
Chapter 12: Opportunities and challenges of globalization for ASEAN destinations through the one belt one road initiative
Chapter 13: Marketing emerging tourist destinations during crisis and pandemics.

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