Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Anning-Dorson, Thomas (Editor), Hinson, Robert E. (Editor), Boateng, Henry (Editor), Anani-Bossman, Albert (Editor), Kirgiz, Ayça Can (Editor), Gujral, Meenakshi (Editor)
Summary:	XXII, 301 p. 24 illus., 19 illus. in color. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Series:	Palgrave Studies of Marketing in Emerging Economies,
Subjects:	Marketing. International economic integration. Globalization. Emerging Markets and Globalization.
Online Access:	https://doi.org/10.1007/978-3-030-81329-1
Format:	Electronic Book

Table of Contents:

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies
Chapter 2 Customer Value and Marketing Communications
Chapter 3 Cultural Values and Marketing Communications in Emerging Markets
Chapter 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets
Chapter 5 Analysing the influence of public relations in the integrated marketing communication process
Chapter 6 The Antecedents and Consequences of Brand Hate: A Review Of Current Literature
Chapter 7 Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies - Isaac Coffie & Robert Hinson
Chapter 8 Visual Pollution through Excessive Outdoor Advertisements
Chapter 9 Radio Advertising and Bank Customers’ Purchase Intention: Evidencefrom an Emerging Economy
Chapter 10 Technology and the Changing Communications Environment
Chapter 11 Conclusion and Way Forward for Marketing Communications in Emerging Economies. .

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