Green Marketing in Emerging Markets Strategic and Operational Perspectives /

书目详细资料
企业作者:	SpringerLink (Online service)
其他作者:	Mukonza, Chipo (Editor), Hinson, Robert E. (Editor), Adeola, Ogechi (Editor), Adisa, Isaiah (Editor), Mogaji, Emmanuel (Editor), Kirgiz, Ayça Can (Editor)
总结:	XIX, 290 p. 14 illus., 10 illus. in color. text
语言:	英语
出版:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
版:	1st ed. 2021.
丛编:	Palgrave Studies of Marketing in Emerging Economies,
主题:	Marketing. International business enterprises. International Business.
在线阅读:	https://doi.org/10.1007/978-3-030-74065-8
格式:	电子图书

书本目录:

Chapter 1: Green Business Practices in Emerging Economies
Chapter 2: Green Marketing: A Conceptual Overview
Chapter 3: Green Product Management
Chapter 4: Green Integrated Marketing Communications
Chapter 5: Green Branding
Chapter 6: Greenwashing
Chapter 7: Planning in Green Marketing
Chapter 8: Green Human Resources Management
Chapter 9: Green Distribution Management
Chapter 10: Green Positioning
Chapter 11: Project Management in Green Marketing
Chapter 12: Opportunities and Challenges for Green Marketing
Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research.

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