Green Marketing in Emerging Markets Strategic and Operational Perspectives /

Podrobná bibliografie
Korporativní autor:	SpringerLink (Online service)
Další autoři:	Mukonza, Chipo (Editor), Hinson, Robert E. (Editor), Adeola, Ogechi (Editor), Adisa, Isaiah (Editor), Mogaji, Emmanuel (Editor), Kirgiz, Ayça Can (Editor)
Shrnutí:	XIX, 290 p. 14 illus., 10 illus. in color. text
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Vydání:	1st ed. 2021.
Edice:	Palgrave Studies of Marketing in Emerging Economies,
Témata:	Marketing. International business enterprises. International Business.
On-line přístup:	https://doi.org/10.1007/978-3-030-74065-8
Médium:	Elektronický zdroj Kniha

Obsah:

Chapter 1: Green Business Practices in Emerging Economies
Chapter 2: Green Marketing: A Conceptual Overview
Chapter 3: Green Product Management
Chapter 4: Green Integrated Marketing Communications
Chapter 5: Green Branding
Chapter 6: Greenwashing
Chapter 7: Planning in Green Marketing
Chapter 8: Green Human Resources Management
Chapter 9: Green Distribution Management
Chapter 10: Green Positioning
Chapter 11: Project Management in Green Marketing
Chapter 12: Opportunities and Challenges for Green Marketing
Chapter 13: Green Marketing Practices in Emerging Economies: Key Insights and Recommendations for Future Research.

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