Cause-Related Marketing Case Studies From a Global Perspective /

Cause-Related Marketing Case Studies From a Global Perspective /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Galan-Ladero, M. Mercedes (Editor), Galera-Casquet, Clementina (Editor), Alves, Helena M. (Editor)
Summary:XXIV, 435 p. 101 illus., 93 illus. in color.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition:1st ed. 2021.
Series:Classroom Companion: Business,
Subjects:
Marketing.
Business ethics.
Business Ethics.
Online Access:https://doi.org/10.1007/978-3-030-65455-9
Format: Electronic Book

Internet

https://doi.org/10.1007/978-3-030-65455-9

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