Cause-Related Marketing Case Studies From a Global Perspective /

Cause-Related Marketing Case Studies From a Global Perspective /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Galan-Ladero, M. Mercedes (Editor), Galera-Casquet, Clementina (Editor), Alves, Helena M. (Editor)
Summary:	XXIV, 435 p. 101 illus., 93 illus. in color. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition:	1st ed. 2021.
Series:	Classroom Companion: Business,
Subjects:	Marketing. Business ethics. Business Ethics.
Online Access:	https://doi.org/10.1007/978-3-030-65455-9
Format:	Electronic Book

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