Entertainment-Education Behind the Scenes Case Studies for Theory and Practice /
| 企業作者: | |
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| 其他作者: | , |
| 總結: | XXIII, 354 p. 26 illus. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2021.
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| 版: | 1st ed. 2021. |
| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-030-63614-2 |
| 格式: | 電子 電子書 |
書本目錄:
- Part I . From Then to Now: Historical Perspectives
- 1. Introduction: Entertainment-Education Behind the Scenes
- 2. Miguel Sabido’s Entertainment-Education
- 3. The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach
- 4. Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era
- 5. A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration
- Part II . From Theory to Practice
- 6. Transportation into Narrative Worlds
- 7. The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions
- 8. Music and Culture in Entertainment-Education
- 9. Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study
- Part III. From Research to Impact
- 10. Using Audience Research to Understand and Refine a Radio Dramain Myanmar Tackling Social Cohesion
- 11. Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries
- 12. In Search of Entertainment-Education’s Effects on Attitudes and Behaviors
- 13. When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place
- 14. Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education
- Part IV . From Concept to Implementation
- 15. Entertainment-Education, American Style: Informing and Studying Hollywood’s Portrayals of Social Issues
- 16. Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns
- 17. Youth and Entertainment-Education
- 18. How to Make a Living Legend: Bibliobandido as Literacy Movement Building
- 19. When Your Audience Is Your Channel: Facebook for Behavior Change
- 20. Last Mile Media: A How-To Guide
- 21. Epilogue: The Next Reel for Entertainment-Education.