Luxury Tourism Market Trends, Changing Paradigms, and Best Practices /

書目詳細資料
企業作者: SpringerLink (Online service)
其他作者: Conrady, Roland (Editor), Ruetz, David (Editor), Aeberhard, Marc (Editor)
總結:XII, 323 p. 38 illus., 30 illus. in color.
text
語言:英语
出版: Cham : Springer International Publishing : Imprint: Springer, 2020.
版:1st ed. 2020.
叢編:Tourism, Hospitality & Event Management,
主題:
在線閱讀:https://doi.org/10.1007/978-3-030-59893-8
格式: 電子 圖書
書本目錄:
  • Introduction
  • Development of the macro environment of the (luxury) tourism market
  • Analysis of the luxury phenomenon
  • Behavioral explanations of luxury consumption
  • Marketing management of luxury providers
  • Luxury and the tourism offer
  • Luxury relevance of selected megatrends in tourism
  • Analysis, design and future perspectives of luxury features
  • Case Studies and Best Practice Examples of Luxury Tourism
  • Summary and outlook.