Luxury Tourism Market Trends, Changing Paradigms, and Best Practices /

Luxury Tourism Market Trends, Changing Paradigms, and Best Practices /

Podrobná bibliografie
Korporativní autor: SpringerLink (Online service)
Další autoři: Conrady, Roland (Editor), Ruetz, David (Editor), Aeberhard, Marc (Editor)
Shrnutí:XII, 323 p. 38 illus., 30 illus. in color.
text
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2020.
Vydání:1st ed. 2020.
Edice:Tourism, Hospitality & Event Management,
Témata:
Tourism.
Management.
Luxury goods industry.
Consumer behavior.
Branding (Marketing).
Tourism Management.
Luxury.
Consumer Behavior.
Branding.
On-line přístup:https://doi.org/10.1007/978-3-030-59893-8
Médium: Elektronický zdroj Kniha
Obsah:
  • Introduction
  • Development of the macro environment of the (luxury) tourism market
  • Analysis of the luxury phenomenon
  • Behavioral explanations of luxury consumption
  • Marketing management of luxury providers
  • Luxury and the tourism offer
  • Luxury relevance of selected megatrends in tourism
  • Analysis, design and future perspectives of luxury features
  • Case Studies and Best Practice Examples of Luxury Tourism
  • Summary and outlook.

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