Fundamental Theories of Business Communication Laying a Foundation for the Field /
| Main Authors: | , , |
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| 企業作者: | |
| 總結: | XI, 266 p. 3 illus. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2020.
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| 版: | 1st ed. 2020. |
| 叢編: | New Perspectives in Organizational Communication,
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| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-030-57741-4 |
| 格式: | 電子 圖書 |
書本目錄:
- 1. Introduction
- 2. How We Selected the Theories
- 3. A Typology of Business Communication Theories
- 4. Theory Classifications
- 5. Channels and Barriers
- 6. Cultural Characteristics and Influences
- 7. Flows and Patterns
- 8. Meaning-Making and Discovery
- 9. Motivation and Persuasion
- 10. Organizational Structures
- 11 Reasons and Representations
- 12. Emerging and Noteworthy Theories
- 13. Theory Traditions and Influences
- 14. Why We Need Business Communication Theories
- 15. Conclusion and Future Development
- 16. Recommended Readings.