Fundamental Theories of Business Communication Laying a Foundation for the Field /

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Mayfield, Milton (مؤلف), Mayfield, Jacqueline (مؤلف), Walker, Robyn (مؤلف)
مؤلف مشترك: SpringerLink (Online service)
الملخص:XI, 266 p. 3 illus.
text
اللغة:الإنجليزية
منشور في: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
الطبعة:1st ed. 2020.
سلاسل:New Perspectives in Organizational Communication,
الموضوعات:
الوصول للمادة أونلاين:https://doi.org/10.1007/978-3-030-57741-4
التنسيق: الكتروني كتاب
جدول المحتويات:
  • 1. Introduction
  • 2. How We Selected the Theories
  • 3. A Typology of Business Communication Theories
  • 4. Theory Classifications
  • 5. Channels and Barriers
  • 6. Cultural Characteristics and Influences
  • 7. Flows and Patterns
  • 8. Meaning-Making and Discovery
  • 9. Motivation and Persuasion
  • 10. Organizational Structures
  • 11 Reasons and Representations
  • 12. Emerging and Noteworthy Theories
  • 13. Theory Traditions and Influences
  • 14. Why We Need Business Communication Theories
  • 15. Conclusion and Future Development
  • 16. Recommended Readings.