FinTech Strategy Linking Entrepreneurship, Finance, and Technology /

FinTech Strategy Linking Entrepreneurship, Finance, and Technology /

Bibliographic Details
Main Author: Reyes-Mercado, Pável (Author)
Corporate Author: SpringerLink (Online service)
Summary:XXV, 200 p. 22 illus., 2 illus. in color.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:1st ed. 2021.
Series:Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth,
Subjects:
Entrepreneurship.
New business enterprises.
Consumer behavior.
Financial services industry.
Technological innovations.
Strategic planning.
Leadership.
Consumer Behavior.
Financial Services.
Innovation and Technology Management.
Business Strategy and Leadership.
Online Access:https://doi.org/10.1007/978-3-030-53945-0
Format: Electronic Book
Table of Contents:
  • Part I. The financial-entrepreneurial innovation-technology convergence
  • Chapter 1. How Fintech was born?
  • Chapter 2. Technological possibilities
  • Chapter 3. Entrepreneurship in the Fintech industry
  • Part II. Exploring opportunities in Fintech
  • Chapter 4. Dynamics of Fintech and the broad financial industry
  • Chapter 5. Financial consumer behavior and decision making
  • Chapter 6. Consumer segments in the Fintech market
  • Chapter 7. Differentiation and sustainable competitive advantage
  • Part III. Exploiting opportunities in Fintech
  • Chapter 8. Effectuation as a strategic approach
  • Chapter 9. Developing a product-market fit
  • Chapter 10. Measuring venture performance
  • Part IV. Broad outcomes of Fintech
  • Chapter 11. Societal outcomes of Fintech
  • Chapter 12. Designing a future for Fintech.

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