Italian Women's Experiences with American Consumer Culture, 1945–1975 The Italian Mrs. Consumer /
| Main Author: | |
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| Corporate Author: | |
| Summary: | XIV, 235 p. 15 illus., 11 illus. in color. text |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2020.
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| Edition: | 1st ed. 2020. |
| Series: | Italian and Italian American Studies,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-030-47825-4 |
| Format: | Electronic Book |
Table of Contents:
- 1. Introduction: Italy and the Arrival of Mrs. Consumer
- Part I
- 2. How to Read like Mrs. Consumer: Modernizing and Americanizing the Mondadori Publishing Company’s Magazine Division
- 3. How to Shop and Dress like Mrs. Consumer: Rebuilding La Rinascente the American Way
- Part II
- 4. How to Shop, Store, and Cook Food like Mrs. Consumer: The Refrigerator, Women, and the Italian Home
- 5. How to Be Beautiful like Mrs. Consumer: American Beauty and Italian Women
- Part III
- 6. The Catholic and Communist Mrs. Consumer
- 7. Were They Really Mrs. Consumers?
- 8. Conclusion.