Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications /

Bibliografske podrobnosti
Korporativna značnica:	SpringerLink (Online service)
Drugi avtorji:	Sroka, Włodzimierz (Editor)
Izvleček:	XX, 338 p. 38 illus., 30 illus. in color. text
Jezik:	angleščina
Izdano:	Cham : Springer International Publishing : Imprint: Springer, 2020.
Izdaja:	1st ed. 2020.
Serija:	Contributions to Management Science,
Teme:	Consumer behavior. Branding (Marketing). Marketing research. Business intelligence. Consumer Behavior. Branding. Market Research and Competitive Intelligence.
Online dostop:	https://doi.org/10.1007/978-3-030-47380-8
Format:	Elektronski Knjiga

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