Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications /

Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications /

Dades bibliogràfiques
Autor corporatiu: SpringerLink (Online service)
Altres autors: Sroka, Włodzimierz (Editor)
Sumari:XX, 338 p. 38 illus., 30 illus. in color.
text
Idioma:anglès
Publicat: Cham : Springer International Publishing : Imprint: Springer, 2020.
Edició:1st ed. 2020.
Col·lecció:Contributions to Management Science,
Matèries:
Consumer behavior.
Branding (Marketing).
Marketing research.
Business intelligence.
Consumer Behavior.
Branding.
Market Research and Competitive Intelligence.
Accés en línia:https://doi.org/10.1007/978-3-030-47380-8
Format: Electrònic eBook

Internet

https://doi.org/10.1007/978-3-030-47380-8

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