Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy /

Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy /

Bibliographic Details
Main Author: Serdari, Thomaï (Author)
Corporate Author: SpringerLink (Online service)
Summary:XXII, 191 p. 18 illus., 17 illus. in color.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Edition:1st ed. 2020.
Series:Palgrave Advances in Luxury,
Subjects:
Luxury goods industry.
Branding (Marketing).
Strategic planning.
Leadership.
Luxury.
Branding.
Business Strategy and Leadership.
Online Access:https://doi.org/10.1007/978-3-030-45301-5
Format: Electronic Book
Description
Physical Description:XXII, 191 p. 18 illus., 17 illus. in color. online resource.
Summary:XXII, 191 p. 18 illus., 17 illus. in color.
text
ISBN:9783030453015
ISSN:2662-107X
DOI:10.1007/978-3-030-45301-5

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