Understanding Social Media and Entrepreneurship The Business of Hashtags, Likes, Tweets and Stories /

التفاصيل البيبلوغرافية
مؤلف مشترك:	SpringerLink (Online service)
مؤلفون آخرون:	Schjoedt, Leon (المحرر), Brännback, Malin E. (المحرر), Carsrud, Alan L. (المحرر)
الملخص:	XVIII, 218 p. 9 illus. text
اللغة:	الإنجليزية
منشور في:	Cham : Springer International Publishing : Imprint: Springer, 2020.
الطبعة:	1st ed. 2020.
سلاسل:	Exploring Diversity in Entrepreneurship,
الموضوعات:	Entrepreneurship. New business enterprises. Telemarketing. Internet marketing. Strategic planning. Leadership. Digital Marketing. Business Strategy and Leadership.
الوصول للمادة أونلاين:	https://doi.org/10.1007/978-3-030-43453-3
التنسيق:	الكتروني كتاب

جدول المحتويات:

Chapter 1. Social Media in an Entrepreneurship Context
Chapter 2. Social Media: Exploring Entrepreneurial Opportunities
Chapter 3. Social Media and Entrepreneurship—Exploring the Role of Digital Source Selection and Information Literacy
Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition
Chapter 5. Exploring the Gendered Nature of Digital Social Networks
Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context
Chapter 8. Social Media and Small Entrepreneurial Firms’ Internationalization
Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders’ Motives and Unethical Behavior of Entrepreneurs on Social Media
Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms.

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