Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) /
| Corporate Author: | |
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| Other Authors: | , , |
| Summary: | XLIII, 630 p. 15 illus., 2 illus. in color. text |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2020.
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| Edition: | 1st ed. 2020. |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-030-42545-6 |
| Format: | Electronic Book |
Table of Contents:
- Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising
- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis
- Chapter3. The Impact of Culture on Humorous Ads: An Abstract
- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract
- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract
- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract
- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract
- Chapter9. Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract
- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different?
- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract
- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract
- Chapter13. Influencing Consumers’ Buying Behavior through Smell: An Abstract
- Chapter14. Thinking Creatively through Hands
- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next?
- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract
- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract
- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract
- Chapter19. Has Luxury Consumption Something to do with Fear and Love?
- Chapter20. Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract
- Chapter21. The Elephant in the Room: An Abstract
- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract
- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract
- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games
- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities
- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players?
- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing
- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity
- Chapter29. Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract
- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract
- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract
- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing
- Chapter33. An Abstract: The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study
- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract
- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract
- Chapter36. Special Session: Relationship Intelligence: Affordance of AI in Practice: An Abstract
- Chapter37. Special Session: Corporate Social Responsibility and AI: The Case of Fashion: An Abstract
- Chapter38. I’m not Thrilled about my Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts: An Abstract
- Chapter39. Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract
- Chapter40. The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes: An Abstract
- Chapter41. Moral Identity in Retail Markets: An Abstract
- Chapter42. Making the Unknown Known: Using I-poems in Qualitative Marketing Research: An Abstract
- Chapter43. Measurement and Implications of Experiential Retail: An Abstract
- Chapter44. Corporate Sustainability Crisis Management: A Conceptual Framework
- Chapter45. When Will Going Green Enhance Firm Performance?: An Abstract
- Chapter46. Corporate Sustainability Crisis Management: A Conceptual Framework
- Chapter47. When Will Going Green Enhance Firm Performance?: An Abstract
- Chapter48. Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior: An Abstract
- Chapter49. Message Framing in CSR Communication: An Abstract
- Chapter50. Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships: An Abstract
- Chapter51. A Research Framework for Analyzing Customer Journeys in the Digital Age: An Abstract
- Chapter52. Special Session: A Bibliometric Review on the Role of E-Commerce for Firms’ International Growth: An Abstract
- Chapter53. Special Session: Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism: An Abstract
- Chapter54. Getting the Most from Omnichannel Management Strategy: An Abstract: Special Session: Best Articles from the Italian Marketing Association
- Chapter55. Special Session: Drivers of Female Luxury Consumption in the Gulf Region: An Abstract
- Chapter 56. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities
- Chapter57. Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract
- Chapter58. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract
- Chapter59. The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective: An Abstract
- Chapter60. Code-Switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services
- Chapter61. Legitimacy of Negative Online Customer Engagement: An Abstract
- Chapter62. Brand Spillover within the Insurance Ecosystem: An Abstract
- Chapter63. Building Legitimacy for CSR in Banking through Marketing Communications: Enlightenment from Sub-Saharan Africa: An Abstract
- Chapter64. Decision Delegation and Trust: Insights from Financial Services: An Abstract
- Chapter65. Decoding User-Generated Images as a New Genre of eWOM: An Abstract
- Chapter66. Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
- Chapter67. Nation Brands in Expert Electronic Word-of-Mouth: An Abstract
- Chapter68. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract
- Chapter69. An Adaptation of the Source Credibility Model on Social Influencers: An Abstract
- Chapter70. Does Positive E-WOM always Improve Firm’s Performance? Evidences from Emerging Markets: An Abstract
- Chapter71. Determinants of the Marketing Budget Allocation Process across Countries Using Artificial Neural Network Classification: Japan, Germany, United States: An Abstract
- Chapter72. Improving Exporting through Innovating in the Developing Country Context: An Abstract
- Chapter73. Product Adaptation for Rural Markets: A Social Relations Approach: An Abstract
- Chapter74. Integration of Geddesian Town Planning Theoryinto Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract
- Chapter75. Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract
- Chapter76. An Abstract: The Customers’ Role in Service Recruitment and Retention in the Sharing Economy
- Chapter77. Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment: An Abstract
- Chapter78. Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract
- Chapter79. Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract
- Chapter80. An Extension of Consumers' Green Consumption Value to Financial Life: An Abstract
- Chapter81. The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract
- Chapter82. Review of Organic Produce Purchasing in Canada: An Abstract
- Chapter83. Differing Impacts of Price Pressure and Innovation Pressure: An Abstract
- Chapter84. Overcoming Territorial Tensions in Servitized Networks: An Abstract
- Chapter85. The Role of Luxury Consumption Motivations in Luxury Brand Communication: An Abstract
- Chapter86. Understanding the Marketing Anatomy of the Modern Menswear Fashion Brand: An Abstract
- Chapter87. The Influence of Customer Involvement in Data Analytics on Innovation: An Abstract
- Chapter88. The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption: An Abstract
- Chapter89. Social Power and Entrepreneurial Action: An Abstract
- Chapter90. A Cross-National Investigation of Students' Views of International Marketing/Business Topics and their Preferred Learning Methods: An Abstract
- Chapter91. Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Modu.