Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) /

Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Pantoja, Felipe (Editor), Wu, Shuang (Editor), Krey, Nina (Editor)
Summary:XLIII, 630 p. 15 illus., 2 illus. in color.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:1st ed. 2020.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Customer relations > Management.
International economic integration.
Globalization.
Strategic planning.
Leadership.
Technological innovations.
Consumer behavior.
Luxury goods industry.
Customer Relationship Management.
Emerging Markets and Globalization.
Business Strategy and Leadership.
Innovation and Technology Management.
Consumer Behavior.
Luxury.
Online Access:https://doi.org/10.1007/978-3-030-42545-6
Format: Electronic Book
Description
Physical Description:XLIII, 630 p. 15 illus., 2 illus. in color. online resource.
Summary:XLIII, 630 p. 15 illus., 2 illus. in color.
text
ISBN:9783030425456
ISSN:2363-6173
DOI:10.1007/978-3-030-42545-6

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