Design Thinking for Strategy Innovating Towards Competitive Advantage /
| Hlavní autor: | |
|---|---|
| Korporativní autor: | |
| Shrnutí: | XII, 219 p. 54 illus. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing : Imprint: Springer,
2020.
|
| Vydání: | 1st ed. 2020. |
| Edice: | Management for Professionals,
|
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-030-25875-7 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Part I: The Concepts and Theories Behind Innovative Strategy Design
- Part II: A Structured Approach to Strategy Development
- Part III: Laying the Foundation for a Successful Strategy
- Part IV: Iteratively Developing the Business Model Underlying the Strategy
- Part V: Exposing the Designed Strategy to the Competitive Environment.