Eurasian Business Perspectives Proceedings of the 24th Eurasia Business and Economics Society Conference /
| Autor corporatiu: | |
|---|---|
| Altres autors: | , , , |
| Sumari: | XIV, 181 p. 30 illus., 3 illus. in color. text |
| Idioma: | anglès |
| Publicat: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
|
| Edició: | 1st ed. 2019. |
| Col·lecció: | Eurasian Studies in Business and Economics,
11/2 |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-030-18652-4 |
| Format: | Electrònic eBook |
Taula de continguts:
- Part I. Marketıng
- Encouraging Sustainable Consumer Behavior: A Stakeholder Approach
- The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y
- Local or Imported Product - Assessment of Purchasing Preferences of Consumers on Food Markets: The Case of Poland, Lithuania, Slovakia and Ukraine
- Specifics of Marketing Communications within Political Environment in Slovakia
- Muslim Consumers’ Attitude Toward Non-Muslim’s Halal Food Operators: Evidence from Malaysia
- Part II. Management
- Business Impact of the Imprecise Implementation of European Directives on Cross-Border Companies Restructurings
- Australian and New Zealand B Corps and Their Use of Social Media
- Occupant Satisfaction in Sustainable and Conventional Higher Education Buildings
- The Missing Framework for Adaptation of Agile Software Development Projects
- Innovations Risk Factors Analysis Between Innovation Leaders and Moderate Innovators
- Part III.SMES
- The Influence of a Branch Group Purchasing Organization on the Development of Small and Medium-Sized Enterprises
- Multidimensional Approach to the Role of Internal Business Factors in Internationalization of Manufacturing SME's
- Risks in the Development of SME's Business Functioning on the Basis of CSR.