Temporal Modelling of Customer Behaviour

Temporal Modelling of Customer Behaviour

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Hlavní autor: Luo, Ling (Autor)
Korporativní autor: SpringerLink (Online service)
Shrnutí:XV, 123 p. 39 illus., 35 illus. in color.
text
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2020.
Vydání:1st ed. 2020.
Edice:Springer Theses, Recognizing Outstanding Ph.D. Research,
Témata:
Computational intelligence.
Consumer behavior.
Machine learning.
Marketing research.
Business intelligence.
Medicine, Preventive.
Health promotion.
Computational Intelligence.
Consumer Behavior.
Machine Learning.
Market Research and Competitive Intelligence.
Health Promotion and Disease Prevention.
On-line přístup:https://doi.org/10.1007/978-3-030-18289-2
Médium: Elektronický zdroj Kniha
Obsah:
  • Introduction
  • Datasets
  • Literature Review
  • Tracking Purchase Behaviour Change
  • Discovering Purchase Behaviour Patterns
  • Evaluating Impact of the Web-based Health Program
  • Tracking the Evolution of Customer Segmentations
  • Conclusions and Future Work. .

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