Fashion Communication in the Digital Age FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /
| 企業作者: | |
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| 其他作者: | , , , |
| 總結: | XI, 300 p. 85 illus., 78 illus. in color. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| 版: | 1st ed. 2019. |
| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-030-15436-3 |
| 格式: | 電子 圖書 |
書本目錄:
- Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach
- Digitalized Dynamic Fashion Illustration, Using Motion Graphics
- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry
- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions
- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter
- Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm
- The Transformation of Fashion Practice through Instagram
- Britishness: Heritage, Tradition and Authenticity
- ‘Another Genre’ of Media in Fashion: the East Asian TV Industry Mediates Youth’s Popular Aesthetics
- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers
- Key Opinion Leaders’ Influences in the Chinese Fashion Market
- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding?
- Fashion Communication: A Thread Connecting Students to the World
- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion
- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience
- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers’ Behavior
- Fashion Sustainability in the Digital Realm
- Sustainability of Apparels - Let the Labels Speak it All
- Fashion Communication: history and other issues
- Narrative Structures in Fashion Film: Generating Engagement
- Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers
- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement
- Touching the Cloth: Haptics in Fashion Digital Communication
- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis
- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends
- Changes in Fashion Communication.