Toolbox for Marketing and Management Creative Concepts, Forecasting Methods, and Analytical Instruments /
| 主要作者: | |
|---|---|
| 企业作者: | |
| 总结: | XIX, 260 p. 116 illus., 104 illus. in color. text |
| 语言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
|
| 版: | 1st ed. 2019. |
| 丛编: | Management for Professionals,
|
| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-3-030-13823-3 |
| 格式: | 电子 图书 |
书本目录:
- Presentations - Conveyer Belt of Your Success
- Vision - Mission - Goals
- Concepts for the Development of Strategies
- Strategic Analysis Tools
- Forecasting Methods
- Customer Value Models
- Creative Methods
- Innovative Project Management Tools
- Budgeting Concepts
- Strategic and Operational Marketing Plan
- Change Management Tools.