Toolbox for Marketing and Management Creative Concepts, Forecasting Methods, and Analytical Instruments /
| Hlavní autor: | |
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| Korporativní autor: | |
| Shrnutí: | XIX, 260 p. 116 illus., 104 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Vydání: | 1st ed. 2019. |
| Edice: | Management for Professionals,
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| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-030-13823-3 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Presentations - Conveyer Belt of Your Success
- Vision - Mission - Goals
- Concepts for the Development of Strategies
- Strategic Analysis Tools
- Forecasting Methods
- Customer Value Models
- Creative Methods
- Innovative Project Management Tools
- Budgeting Concepts
- Strategic and Operational Marketing Plan
- Change Management Tools.