Case Studies on Social Marketing A Global Perspective /

Case Studies on Social Marketing A Global Perspective /

Podrobná bibliografie
Korporativní autor: SpringerLink (Online service)
Další autoři: Galan-Ladero, M. Mercedes (Editor), Alves, Helena M. (Editor)
Shrnutí:XIII, 252 p. 35 illus.
text
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2019.
Vydání:1st ed. 2019.
Edice:Management for Professionals,
Témata:
Marketing.
Nonprofit organizations.
Business ethics.
Entrepreneurship.
New business enterprises.
Non-Profit Organizations and Public Enterprises.
Business Ethics.
On-line přístup:https://doi.org/10.1007/978-3-030-04843-3
Médium: Elektronický zdroj Kniha
Obsah:
  • Social Marketing Cases: Environment
  • Social Marketing Cases: Public Health
  • Social Marketing Cases: Society, Culture and Education
  • Social Marketing Cases: Safety and Security. .

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