Case Studies on Social Marketing A Global Perspective /

Case Studies on Social Marketing A Global Perspective /

Detalles Bibliográficos
Autor Corporativo: SpringerLink (Online service)
Outros autores: Galan-Ladero, M. Mercedes (Editor), Alves, Helena M. (Editor)
Summary:XIII, 252 p. 35 illus.
text
Idioma:inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2019.
Edición:1st ed. 2019.
Series:Management for Professionals,
Subjects:
Marketing.
Nonprofit organizations.
Business ethics.
Entrepreneurship.
New business enterprises.
Non-Profit Organizations and Public Enterprises.
Business Ethics.
Acceso en liña:https://doi.org/10.1007/978-3-030-04843-3
Formato: Electrónico Libro
Table of Contents:
  • Social Marketing Cases: Environment
  • Social Marketing Cases: Public Health
  • Social Marketing Cases: Society, Culture and Education
  • Social Marketing Cases: Safety and Security. .

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