Case Studies on Social Marketing A Global Perspective /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Galan-Ladero, M. Mercedes (Editor), Alves, Helena M. (Editor)
Summary:	XIII, 252 p. 35 illus. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:	1st ed. 2019.
Series:	Management for Professionals,
Subjects:	Marketing. Nonprofit organizations. Business ethics. Entrepreneurship. New business enterprises. Non-Profit Organizations and Public Enterprises. Business Ethics.
Online Access:	https://doi.org/10.1007/978-3-030-04843-3
Format:	Electronic Book

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