Cultural Heritage Marketing A Relationship Marketing Approach to Conservation Services /
| Egile nagusia: | |
|---|---|
| Erakunde egilea: | |
| Gaia: | XVII, 158 p. 13 illus. text |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2019.
|
| Edizioa: | 1st ed. 2019. |
| Gaiak: | |
| Sarrera elektronikoa: | https://doi.org/10.1007/978-3-030-00287-9 |
| Formatua: | Baliabide elektronikoa Liburua |
Aurkibidea:
- 1. Introduction
- 2. Bringing Marketing into Heritage Conservation Services
- 3. Characteristics of Heritage Conservation Services
- 4. Customers, Employees and Communication
- 5. Processes and Scenarios
- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.