Cultural Heritage Marketing A Relationship Marketing Approach to Conservation Services /
| Hlavní autor: | |
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| Korporativní autor: | |
| Shrnutí: | XVII, 158 p. 13 illus. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2019.
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| Vydání: | 1st ed. 2019. |
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-030-00287-9 |
| Médium: | Elektronický zdroj E-kniha |
Obsah:
- 1. Introduction
- 2. Bringing Marketing into Heritage Conservation Services
- 3. Characteristics of Heritage Conservation Services
- 4. Customers, Employees and Communication
- 5. Processes and Scenarios
- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.