Advances in Corporate Branding

Advances in Corporate Branding

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Balmer, John M. T. (Editor), Powell, Shaun M. (Editor), Kernstock, Joachim (Editor), Brexendorf, Tim Oliver (Editor)
Summary:	XIII, 205 p. text
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Edition:	1st ed. 2017.
Series:	Journal of Brand Management: Advanced Collections
Subjects:	Customer relations > Management. Strategic planning. Leadership. Industrial organization. Customer Relationship Management. Business Strategy and Leadership. Organization.
Online Access:	https://doi.org/10.1057/978-1-352-00008-5
Format:	Electronic Book

Similar Items

Creating a Culture of Diversity and Inclusiveness in India Inc. Practitioners Speak /
Published: (2021)

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand? /
by: Walden, Steven
Published: (2017)

Return of the Hustle The Art of Marketing With Music /
by: Sheinkop, Eric
Published: (2016)

Hello! And Every Little Thing That Matters /
by: Edwards, Kate
Published: (2016)

Loyalty Programs and the Currency Effect A Comprehensive Guide to Realizing the Power of Points /
by: de Boer, Evert, et al.
Published: (2025)

Digitalization for Value Creation Corporate Culture for a Digital World /
by: Weber, Andreas
Published: (2020)

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /
Published: (2023)

Effective Complaint Management The Business Case for Customer Satisfaction /
by: Stauss, Bernd, et al.
Published: (2019)

Emotional Intelligence Matters A Machine-Generated Literature Overview /
by: Mekhala, R.S
Published: (2024)

Gamification and Consumer Engagement Creating Value in Context of ICT Development /
Published: (2021)

Sub-Supplier Management A Buyer-Centric, Low-Tier Supply Chain Perspective /
Published: (2021)

Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth /
by: Deszczyński, Bartosz
Published: (2021)

Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
Published: (2016)

Customer Relationship Management Concept, Strategy, and Tools /
by: Kumar, V., et al.
Published: (2018)

Building Digital Ecosystem Architectures A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise /
by: Skilton, Mark
Published: (2016)

Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
Published: (2017)

Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
Published: (2017)

Customer Value-centered Management Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling /
by: Krämer, Andreas, et al.
Published: (2025)

Competitive Advantage of Customer Centricity
by: Parniangtong, Sathit
Published: (2017)

Business and Management Practices in South Asia A Collection of Case Studies /
Published: (2019)

The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors /
Published: (2018)

Sino-German Intercultural Management Self-Organization, Communication and Conflict Resolution in a Digital Age /
by: Huang, Joanne
Published: (2020)

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World Proceedings of the 2011 World Marketing Congress /
Published: (2017)

Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth /
by: Gicquel, Remi, et al.
Published: (2020)

Customer Behaviour in eCommerce Case Studies from the Online Grocery Market /
Published: (2023)

Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) /
Published: (2020)

Marketing Opportunities and Challenges in a Changing Global Marketplace Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /
Published: (2020)

Brand Hate Navigating Consumer Negativity in the Digital World /
by: Kucuk, S. Umit
Published: (2016)

Advanced Strategic Management A Dynamic Approach to Competition /
by: Vassolo, Roberto S., et al.
Published: (2024)

Corporate Digital Responsibility Managing Corporate Responsibility and Sustainability in the Digital Age /
by: Dörr, Saskia
Published: (2021)

Brand Hate Navigating Consumer Negativity in the Digital World /
by: Kucuk, S. Umit
Published: (2019)

The Coinsurance Effect of Corporate Diversification An Empirical Analysis of the Accounting and Economic Implications /
by: Nußmann, Dominik
Published: (2018)

Corporate Sustainability in Africa Responsible Leadership, Opportunities, and Challenges /
Published: (2023)

The Timeless Principles of Successful Business Strategy Corporate Sustainability as the New Driving Force /
by: Viardot, Eric
Published: (2017)

Modern Corporations and Strategies at Work
Published: (2022)

Godfather Marketing Prophecies for the Markets of the Future /
by: Guido, Gianluigi
Published: (2024)

Eco-Label Visual Design and Sustainability The Impact on Consumer Perceptions and Market Trends /
by: Donato, Carmela
Published: (2025)

Advances in Chinese Brand Management
Published: (2017)

Customer Engagement in Theory and Practice A Marketing Management Perspective /
by: Żyminkowska, Katarzyna
Published: (2019)

Creating the Vital Organization Balancing Short-Term Profits with Long-Term Success /
by: Brooks, Scott M., et al.
Published: (2016)